OK, so Monday’s are the day when I’m typically still half asleep and wishing it was the weekend still, so what better way to start a blog post then highlight the 3ds Max work on Katy Perry’s latest music video (premiered on June 19th), entitled “Wide Awake.”
(Of course the only down side to this post, is the amount of spam responses that will be generated from the inter-web-spam-bots hunting for the name Katy Perry, still at least I never wrote Justin Bieber…. oh wait)
The video was featured on Studio Daily’s website, and highlights some of the 140 shots which feature set extensions, matte paintings, vfx, and impressive 3d elements, of course, all produced in Stereo.
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Below is the full video, directed by Tony T. Datis from production company DNA, with the 3d work created by VFX studio, Ingenuity Engine (IEVFX) founder and Creative Director David Lebensfeld.
“For the ground-crumbling segment, we projected our hallway extension onto some pre-fractured geometry, and then ran multiple simulations on that geometry to make it crumble and fall into the ground. We used Rayfire, MassFX, and Particle Flow in 3ds Max” – David Lebensfeld
To read the behind the scenes and examine before and after shots, I recommend you follow this link to Studio Dailys full article. Before you do, here is the final video, to give you a taste of what is being discussed.
***You can also see a BREAKDOWN video on IEVFX sits, by clicking here.***
About IEVFX
IEVFX originated in 2004, and are located in Hollywood’s Cahuenga Corridor.
The team for this project were:
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ANIMATORS: Chris Cannavo
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COMPOSITORS: Geoff Duquette, Nicholas Daniels
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DIRECTOR: Tony T. Datis
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INGENUITY ENGINE CREATIVE DIRECTOR: David Lebensfeld, Grant Miller
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INGENUITY ENGINE PRODUCER: Oliver Taylor
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LEAD CG ARTIST: John Martini
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LEAD COMPOSITOR: Nick Sorenson
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ONLINE EDITOR: Shawn Schminke
You might also like to know that the Hollywood based company are looking for a gifted 3ds Max Generalist to “craft creative, fresh visuals for a variety of commercial and feature productions. Candidates must wield an impeccable command of 3ds Max, allowing them to excel across a variety of disciplines.”
- Create clean, useable models for props and characters
- Create photo-real textures and shaders
- Utilize PFlow, Rayfire, and other max plugins to achieve realistic fx
I would also recommend you view their 2011 reel by clicking here.
Now wish me luck with the spam-bots from this blog post….
Happy Max’ing
